Branding Google Knowledge Base Reputation 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Enter: Google. Doing that successfully requires melding together some moving parts. Perform SEO analysis.
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