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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. Marketing Hub users can now separate marketing assets by team for a cleaner, better-organized portal across all teams, brands, or regions. Multi-language knowledge base.

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. Updates related to HubSpot’s CMS include native site search; the ability to efficiently build new pages at scale; the ability to import Google Doc drafts into the CMS without formatting issues (yay!); How do you prefer to communicate with your friends and family?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Enter: Google. Doing that successfully requires melding together some moving parts. Perform SEO analysis.

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