ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket.

Leadership 182

Leadership Reputation Internal International 182

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. We ran a session for for PR students at Newcastle University last week on getting hired and getting ahead. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40