Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. So, how do you do this with your brand? Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Sell your brand.

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Storytelling Skype Energy Software 120

Ronn Torossian

AUGUST 16, 2019

It might surprise you to learn just how many platforms support storytelling formats these days. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. If you’re […].

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Skype Storytelling YouTube Instagram 150

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Of course, mentoring is at the top of my list.

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Skype Industry Storytelling Interviews 150

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . The 10 Tech Terms You’re Mixing Up.

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Skype Case Study Education SEO 45

prTini

JUNE 5, 2015

In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. On Monday, I shared insights and advice to help PR pros get started with video. (In Clearly, video for PR is a theme in our office this week!).

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Video Tools Fashion Film 28

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

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Marketing Community Trends Case Study 52