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Story Sharing in 2019

Ronn Torossian

It might surprise you to learn just how many platforms support storytelling formats these days. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. If you’re […].

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

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Holding out for a hero

Stephen Waddington

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Facetime, Zoom, Houseparty, Skype, etc. Done right, it creates an emotional connection with audiences, triggering thoughts, feelings and behaviours that are incredibly powerful when aligned with an organisation’s objectives.

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Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

How Skype Uses Storytelling to Be the Most Human of Tech Companies. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy. The 10 Tech Terms You’re Mixing Up.

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The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

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The Craft of Creative Writing

Barokas

This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. While taking breaks can free the mind, I find it best to shut down email, iMessage, Skype, social media, etc. Don’t Dread the Blank Page. My very own amusement park.

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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling. You’ll want a designer or multimedia specialist on your team to help you add the visual element to your communications. Legal – you can’t avoid legal – legal needs to be in the loop.