ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. PR advisors should voice their opinion when they feel something won’t work. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Not everything is about coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JULY 26, 2022

However, if you don’t know what you’re doing, earned media can be tricky. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Earning earned media. So, earned media is valuable.

Media 174

Media Pitching Agency Guidelines 174

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise.

Leadership 120

Leadership Local Pitching Social Media 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Tell us a bit about your current role, what a typical day looks like, and who your clients are.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bad Pitch Blog

DECEMBER 18, 2007

So how do YOU go about creating your own magic candy the media will crave every year? ** Count to 10: Top 10 Lists are always well-received if they provide the reader tips or rank something they care about. Just ask PNC Financial Advisors. The whole loquacious process was recently featured in The New York Times.

Media Relations 41

Media Relations Media Financial Pitching 41

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars. What will she love?

Meeting 74

Meeting Automotive Media Journalism 74