Brand Marketing Pinterest Trade Shows 
Polaris
DECEMBER 30, 2014
I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram: What are the differences?
Landis PR
NOVEMBER 15, 2021
Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many.
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PR 20/20
MARCH 2, 2023
Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Start a Pinterest or other file of good PR ideas and look at it often.
MaccaPR
DECEMBER 19, 2016
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.
Sword and the Script
JANUARY 9, 2018
In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.
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