Remove Brand Remove Local Remove Reputation Remove Workshop
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts.

Airlines 206
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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise.

Retail 78
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Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Reputation Us

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! The FREE event provides local nonprofits with invaluable information, giving them the tools and fundamentals needed to better tell their stories via media, social media and word-of-mouth within the community.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. Later, they did some important pro bono branding work for me at FMSC. Most organizations want you to be able to generate leads and revenue, not just manage reputation—or at least prove a cause-and-effect.

Publicity 174
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

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The growing global market for the Art of PR

PR Conversations

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. Per the above] This can include over-use of popular concepts such as: image.