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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one. Never be bored. .

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A Quick Guide to Social Chat Channels for Businesses

Cision

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit.

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

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3 Ways to Turn Weak Market Share into an Asset

Cision

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

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The PR Pro’s Guide to Podcasting

Cision

Why should your brand consider adding podcasts to your content marketing strategy? Interview style podcasts allow you to rotate guests on your show, including internal thought leaders or well-respected industry analysts. Call Recorder for Skype or GoToMeeting are good for recording your podcast episodes. Pick a format.

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. If you can add an Instagram contest or if you’re working with a brand and a spokesperson, have them take over the Instagram account for the day.