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Cognitive Dissonance: Mental Harmony Above All Else

Doctor Spin

Source: Handbook of Theories of Social Psychology 1 Cooper, J. Handbook of Theories of Social Psychology : Volume 1, 377–397. Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. In 1997, when USA Today moved him from D.C.

Meeting 97
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Are You Listening?

Journalistics

If you’ve created a Twitter, Facebook, or [insert your favorite social media] account for your brand, congratulations, you now have ears. I think we’ve reached a point where most brands realize they need to be present in social media, and I think most that create a presence actually are listening, but you wouldn’t know it.

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#19: Building a framework for reputation management

NewsWhip

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? That is a risk.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii].

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness.

Google 119
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How to Get On in New Communications: Be Nice

ZudePR

He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “I’m not afraid that something bad will happen. . The world was different!