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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 97
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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. That is a risk.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii].

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Conducting historical interviews in a transparent age

PR Conversations

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

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Conducting historical interviews in a transparent age

PR Conversations

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

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Conducting historical interviews in a transparent age

PR Conversations

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Why Journalistics? .