NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

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Brand Branding Viral Apparel 78

Doctor Spin

DECEMBER 22, 2023

(Image: Alice Cooper’s Facebook Page ) Gordon was instrumental in developing Cooper’s shock-rock persona, using outrageous stunts and controversial events to generate publicity and build Cooper’s brand. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. 3 SickThingsUK.

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Wikipedia Reddit Local eBook 52

5W PR

JULY 11, 2018

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.”

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Measurement Education Social Media Film 149

Prohibition

JULY 23, 2019

Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment. The campaign expanded the university’s brand and boosted awareness with their engagement with students. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

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Social Media Media Education Internal 54

Waxing UnLyrical

AUGUST 26, 2011

As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. Instead of going to the same ol’ tweetup, try an IABC or PRSA meeting, or maybe that of a local communication organization such as AWC-DC in my area. I couldn’t avoid it.

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Film Social Media Policies Community 91

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

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Film Crisis Communications Ethics Crisis 40