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Bringing Employees Back to Work Safely

PRSay

Businesses are advised to hire cleaning crews and make sure that work spaces and office restrooms are disinfected every night. Today, however, if someone is feeling sick, they should know to stay home and not feel stressed about it. Scrub digital files, too. Consider alternate workdays. Encourage community service. Show empathy.

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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today. So far, businesses have used Stories in a range of ways. And publishers have used Stories to distribute news, Quarles said.

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7 Podcasting Best Practices

Cision

The average podcast lasts about 30 minutes. Users listen to about 22 minutes per podcast. Want more tips about podcasts and other multimedia formats? Get our free multimedia storyelling e-book now! Don’t use listens to measure success. 32 million people listen to podcasts monthly. is 25 minutes.

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SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

Beyond PR

SEO should be part of the process of creating the piece – woven in if you will – and discoverability will be the measure of your hard work. Don’t be vague with your headline : A book will be judged by its cover and your content will be judged by its title. Oh no, my fine fisherman. You still have work to do.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 100
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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When recording and broadcasting satellite media tours, the studio is typically booked for a half day. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels. Satellite media tours make it easy to repurpose resources.