Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Published attendee registration fees were waived en masse.

Trade Shows 108

Trade Shows B2B Marketing Conference 108

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 In 2014, I spent the entire year obsessed with SEO and digital marketing. Did He Say 87,000-Word Book? Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. Sarah’s book How to get a job in PR is also worth looking out. There are applications in every industry and market. Insta vs Twitter husbands This article in The Atlantic about Instagram husbands made me giggle. Something new for 2019. It’s not my gig.

Case Study 62

Case Study B2B Healthcare Energy 62

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51

MaccaPR

MAY 12, 2016

What will people you’ve worked with say about you, in private, in confidence? Marketing guru Don Peppers (right) wrote in his memoir that he’d tell clients if they ever lost their jobs, his agency would have an empty office with a phone waiting to support their search for their next position. Your LinkedIn profile? See #4 above.

Reputation 48

Reputation Newspapers Meeting Blogging 48

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Yet, over the past two-month editing phase of RESET , I’ve learned more about grammar, punctuation and style than in the preceding 20 years combined. The book itself is still referred to as Catch-22.

Writing 95

Writing Google Comparison Government 95

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Functional level – Public relations should be an integrated communication function and separate from other management functions including marketing.

Communications 60

Communications Analysis Web Handbook 60