Books Interviews Tourism Web 
Waxing UnLyrical
NOVEMBER 22, 2010
Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. There are a ton of books being published on community and how social media plays into that. If you want to learn even more about Open Community, check out this very cool Prezi on the book.
Waxing UnLyrical
JANUARY 4, 2011
In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.
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Waxing UnLyrical
SEPTEMBER 28, 2010
“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Here’s the interview.
Waxing UnLyrical
NOVEMBER 17, 2010
In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content. Read Me On BNET Watch Me In Action Book Me!
Waxing UnLyrical
OCTOBER 19, 2010
If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.
Waxing UnLyrical
FEBRUARY 1, 2011
Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Read Me On BNET Watch Me In Action Book Me! I’m so glad you did!
Waxing UnLyrical
NOVEMBER 7, 2010
How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus. Shall We Tweet?
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