Deirdre Breakenridge

SEPTEMBER 6, 2016

Along with creating a new structure for the class, I realized there was the question every professor teaching social media has: What book do you want to use? I went through several books and provided my reviews to each of the authors. What should you expect to see in this book? That was a challenge for me as a professor.

Social Media 150

Social Media Exercises Media Resources 150

Karen Freberg

JUNE 28, 2020

However, I am also doing some new things for my PR and Crisis Communication class (aka #FrebergPR) as well. and we will also be using my new PR book. I mentioned this in my PR book actually, where I have a dedicated chapter JUST on management and business acumen.

Sports 59

Sports Course Crisis Communications Creativity 59

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

FEBRUARY 25, 2016

Faxing press releases was still fairly high-tech, we produced a 200-page hard copy clip report every week, and we used gigantic books of media contacts – which were updated annually – to create our press lists. What are some of the key components of a successful crisis communication plan? Image via Ted Meyer.

Newspapers 120

Newspapers Financial Crisis System 120

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

5W PR

AUGUST 27, 2018

One of the biggest comic book companies in the world was all but dead. Books weren’t selling, and even big-name characters were not making the impact they once did. Then, Nike and Adidas connected with some key professional sport figures and athletic teams, and Converse faded virtually overnight.

Company 87

Company Airlines Print Government 87

Cision

JUNE 29, 2015

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120