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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

Sarah approached the leaders at the top of organisations that have been in the public sphere and faced significant stakeholder management issues in the past 12 to 24 months. In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity.

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40 PR tips that will super-charge your career

The Resolution Blog

That’s an hour back a week for creative! Or you could read the book that inspired our journey. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. 2015 has been a year of learning & sharing. His creativity is out of this world so we’re taking notes!

eBook 120
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

12) The context for collaboration and relationship building. “PR With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. Stacey Miller | Auto Care Association.

Marketing 108
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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'm excited to present an interactive session that highlights centennial celebrations!! I'd love to meet you!!

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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

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Future of PR: 2020 edition

Stephen Waddington

Waking up to the impact of automation and AI on PR practice Media in pain 12. The report provides an international perspective on the challenges facing the PR business. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). Influencer marketing is messy How we do it 9.