Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Harder to engage.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Anyone could create and publish content, connect with like-minded individuals, and engage an audience. Distribution channels long ceased to be a means of differentiation.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

AUGUST 30, 2016

Want to reach higher education students with your content? As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Jobs and Workforce Trends. Student Loans.

Radio 68

Radio Media Newspapers Technology 68

PR in High Definition

MARCH 23, 2017

Last month Yogendra Vasupal, the founder of Stayzilla , announced in a blog post he would shut down all operations – despite having recently raised $33.5 The honesty and reflection in Yogendra’s blog post is a lesson to many. The danger in all this information is that it is easy to lose sight of what is really important.

Measurement 54

Measurement Blogging Resources Data 54

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. One of this year’s panel sessions, Humans, Not Machines: Content Is About Connecting , is a perfect share for our own PR 20/20 blog audience. Start with a creative content mix. Especially in the data age.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189