Blogging Financial Measurement Product Launch 
5W PR
APRIL 8, 2024
The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.
5W PR
AUGUST 9, 2024
Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers. Another important aspect of successful influencer relationships is tracking the performance of influencer campaigns to measure ROI and identify areas for improvement.
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NewsWhip
AUGUST 22, 2024
This blog will introduce the first two of six key components in our framework: level setting and benchmarking. An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect.
5W PR
JANUARY 3, 2024
Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Determining how to position a product or service in the market to differentiate it from competitors. Utilizing data to measure the effectiveness of marketing efforts.
PR in High Definition
AUGUST 28, 2024
Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Monitor, Measure, and Adjust – PR is not a set-it-and-forget-it activity. The magic formula?
Contently - Strategy
APRIL 28, 2022
The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
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