ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Other tips for a productive brainstorm include coming prepared, creating a time cap, and taking thorough notes.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Remember, a crisis management blueprint is a dynamic document. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Blog subscribers. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Established blog. Tradeshow leads.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60