Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. After dozens of passengers livestreamed the altercation on social media, the footage went viral and United Airlines released a rushed – then revised – apology at least twice. This inspired a new wave of outrage.

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Social Media Airlines Media Viral 60

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations.

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Reputation Google Crisis Management Engineering 118

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

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Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

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Crisis Crisis Communications Journalism YouTube 120

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral. Doing what machines can’t will allow PR teams to thrive.

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How To Media Crisis Crisis Management 61

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

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Social Media Crisis Media Airlines 79

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Nur Ashour, the founder of blog Catastrophic Cook, recently took to twitter to report that she was harassed for wearing a hijab in Dallas Starbucks, which was picked up by press outlets worldwide.

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Fashion Telecommunications Crisis Training 75

Konnect Agency

APRIL 20, 2021

While fully-developed statements can’t, and shouldn’t be, crafted before the crisis takes place, it’s often a relief for communications teams to have pre-approved statements ready to go so they can focus on the larger needs of the organization in that critical moment.

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Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

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Google Digital PR Mobile SEO 64

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary?

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Advertising Advertising Data Reputation 131

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. Fortunately, the GitLab team had already rolled out a crisis management plan. Oscar Munoz, United CEO, apologized for the incident on social media.

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Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. Over the next few posts, I’m going to delve deeper into each of these three things that, combined, reveal the secret to successful crisis management in this digital era. Relatability.

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Social Media Viral Crisis Management How To 113

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Phone videos become viral, whether it’s legitimate or not. I do video blogs all the time, and I know you do this. Eventually, that’s the stuff that ends up at these local stations.

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NewsWhip

DECEMBER 15, 2021

Spoiler warning: This blog contains details from the HBO series “And Just Like That.”. Not to worry – two days later and Peloton is delivering a masterclass in crisis management, as its response ad is now bigger than the initial incident. .

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Crisis Instagram Crisis Management Viral 78

Melissa Agnes

MARCH 3, 2015

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. Why is it so important to be proactive in your crisis management today?

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Social Media Crisis How To Crisis Management 133

Flatiron Communications

NOVEMBER 28, 2018

Later that day, the company’s abbreviated blog post went up. It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a a relatively tiny sum?—?on on approximately 3,000 ads.”. It only raised new questions.

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Facebook Public Affairs Crisis Crisis Management 44