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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Unpaid search engine traffic.

Media 98
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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Why Lebron James is a PR Superstar

Critical Mention

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117
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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Also, earned media is among the most trusted types of media.

Radio 104
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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Most of these will include “how-to” content, and “tips” searches. Use these common search words to influence your blog titles and copy. Utilize Video Marketing Strategies. Video marketing is a must! A great way to start is by brainstorming common phrases and sentences that your clients might be searching.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. The additional reach brought by media mentions can be highly beneficial.

Viral 70