Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Social media livestreams will become acceptable as mainstream ‘news.’. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

DECEMBER 30, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60