ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media. Don’t skimp on this part of the process.

Strategy 61

Strategy Marketing SEO Social Media 61

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Shift Communications

NOVEMBER 12, 2014

Check them out below and start building up your knowledge base. When you’re looking for more on the marketing side. Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog. Chel Wolverton’s Blog. Communications Arts. Spin Sucks.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. That’s why we need a great digital experience, and a tech that is powerful, easy to use, and cross-departmental friendly (think: marketing, sales, service). Marketing Hub.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Presspage

SEPTEMBER 19, 2017

As Maria Winans, Chief Marketing Officer of IBM Cognitive Engagement notes : But is AI a threat to PR jobs? Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear.

Software 83

Software Technology Knowledge Base Creativity 83