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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

Blog posts, Twitterchats, webinars, and in-person presentations ensure that members around the world have an opportunity to refresh their knowledge and, perhaps, share their own experiences with others. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog. Scott Monty’s Blog (his “This Week in Digital” posts are a must-read). Chel Wolverton’s Blog. Communications Arts.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

It includes features such as ticketing, knowledge base management, live chat, customer feedback collection, customer satisfaction tracking, and automation tools. Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS).

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The new custom report builder allows Marketing Hub users to compare contact, company, and deal data with email, landing page, and blog engagement data. Multi-language knowledge base.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here.

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! These could be for both internal and external communications. Get more information about predictive lead scoring from HubSpot's Knowledge Base.