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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195
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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100
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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). As I wrote on this blog , research has shown that Regulation FD can be harmful. And what about the Average Joe consumer? So, does information really want to be free? But others may not agree. Not necessarily.

Wikipedia 120
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Great point about personal branding. I personally think vlogging is really great for personal branding. Yes, and he’s proud of it.

YouTube 54
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Why the WWE is a Multigenerational PR Success Story

5W PR

As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation. Sure, the WWE may be consolidating TV programming (or they may not) but that doesn’t mean the brand as a whole is struggling.

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Okay Google, I think we’re going to get along

Stephen Waddington

It’s clearly priced aggressively to appeal to tech curious consumers. A series of LEDs in Google’s red, yellow, green and blue brand colours alert you to when the device is active. The BBC and Wikipedia are frequently cited. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Google 0