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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In this case, with PR software, I was both of those things.

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6 Personalization Tools You Can Use Now to Drive Member Retention and Satisfaction

PR 20/20

Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. Why Personalize Your Association’s Marketing Efforts? Personalizing your association’s marketing efforts can reap significant benefits. What else does this mean?

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today. Could there be a future standard for article strength? What do you guys think?

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What Does Google Analytics 4 Mean for the Future of Your Reporting?

PR 20/20

I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. This update means the software can detect trends in data and notify users without much work on your end.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It’s easy.

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Latest version includes 7,040 technologies, each of which captures and reports data. You can track and report on virtually anything. Reports can be boring. I’m sound asleep.

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