what-does-google-analytics-4-mean-for-the-future-of-your-reporting Blog Related Topics 
PR 20/20
DECEMBER 13, 2022
I n the digital marketing industry, Google Analytics is one of the most well-known software tools that enables you and your company to analyze your marketing strategy and user engagement. This update means the software can detect trends in data and notify users without much work on your end.
PR 20/20
FEBRUARY 7, 2023
A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.
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Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In this case, with PR software, I was both of those things.
PR 20/20
JUNE 27, 2023
Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. Why Personalize Your Association’s Marketing Efforts? Personalizing your association’s marketing efforts can reap significant benefits. What else does this mean?
The Resolution Blog
JANUARY 8, 2018
She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today. Could there be a future standard for article strength? What do you guys think?
PR 20/20
DECEMBER 10, 2019
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Latest version includes 7,040 technologies, each of which captures and reports data. You can track and report on virtually anything. Reports can be boring. I’m sound asleep.
Sword and the Script
AUGUST 5, 2014
Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. .
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