Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

PR in High Definition

APRIL 25, 2018

For example, when profiling female staff in external press, don’t just allow male staff to talk about how the company has overcome the gender pay gap – put forward female staff and those from diverse backgrounds to speak with the media. Show off your USPs and the fact you’re ahead of the legislation.

Brand 75

Brand Branding Employee Exercises 75

PR for Anyone

JUNE 30, 2022

Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. Your PR doesn’t have to be only when you’re a crisis. That’s the key… value…. good, great things.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Church Safety and Security Month. Co-op Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive.

Brand 48

Brand Branding How To Employee 48

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Deepen relationships with media and influencers that favor competitors. Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

Communications Conversations

NOVEMBER 11, 2022

Other times, it meant being a guest on my blog or the podcast. We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Think about how teams search for new employees–what’s the first thing they do? Yet other times, it meant inviting them to watch a Wolves game with me.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Copy writing, blogging and content generation. Social media promotion and responses to negative comments online. Media training. This means a message can be spread far and wide. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 12, 2016

There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Your CV, LinkedIn, Website or blog should all form a cohesive summary of what you’re about. I check all of these for a new employee and if I do you can be damn sure other employers do too.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. It’s a simple, efficient, time-saving way for HR departments to support employee career tracking.” Step #3: Agree on a Format for Changes. We think it will be a game changer.”

How To 100

How To Marketing Writing Training 100

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. Oddly enough, I''ve also promoted an event with an Olympian as the media draw. The client was sponsoring the appearance, but it was the finale to a half-day event where the client''s employees had at risk kids shadow them. Beginning, Middle or End?

Case Study 52

Case Study Construction Interviews Training 52

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180