PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Did you miss the series?

Marketing 53

Marketing Conference Technology Interviews 53

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Find out more about them here. Read much more about measurement life during wartime in our article Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine. AI is (almost) everywhere Artificial intelligence was woven into much of this year’s Summit. Don’t forget your tissues.

Measurement 40

Measurement Airlines Data Case Study 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 117

Technology System Tools Government 117

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 98

Interviews Publicity Technology Social Media 98

Shift Communications

JANUARY 31, 2017

Fake news conditions people to be less discerning about the news they consume, and make judgements based solely on misleading or false snippets of news. In the field of machine learning (part of artificial intelligence), we train our machines from libraries of already-classified data. What do we do about it?

Analysis 60

Analysis Data Facebook Training 60