Big Data Content Marketing Marketing Measurement 
Onclusive
MARCH 8, 2018
They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.
Onclusive
MARCH 19, 2019
The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. The ideal candidate will have experience providing exceptional customer success and recognizes the importance of PR measurement, attribution, and insights.
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The Proactive Report
SEPTEMBER 10, 2014
The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.
Onclusive
DECEMBER 17, 2018
The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.
Polaris
DECEMBER 18, 2014
‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.
Communications Conversations
NOVEMBER 10, 2014
” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” It’s worth a look as a time- and cost-saving measure.
PRSay
DECEMBER 15, 2017
Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Make sure it’s two pages or less.
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