Big Data Brand Creativity Technology 
Onclusive
JUNE 2, 2021
An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.
Onclusive
MARCH 8, 2018
Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Spot brand & revenue indicators.
Wildfire
AUGUST 6, 2018
A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.
Critical Mention
FEBRUARY 22, 2019
“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). None (27%).
NewsWhip
JULY 29, 2021
Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.
Cision
SEPTEMBER 22, 2016
Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.
Sword and the Script
JUNE 3, 2017
It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. paved new approaches to marketing.
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