Sword and the Script

OCTOBER 21, 2014

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. Big companies do the Twitter; dabble with the rest.

Social Media 119

Social Media Study Blogging Company 119

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. I think most of the discussion on content marketing comes down to a couple things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Does your PR firm speak tech?

Technology 60

Technology Mobile Web Banking 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 13, 2019

Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). (Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 13

Technology Software Company Marketing 13

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. It’s not just accusations of bias.

Media 111

Media Journalism Content Marketing Education 111