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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

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3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

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5 Ways to Measure Agency Operations

Waxing UnLyrical

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results. Create a content plan.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

A little over a decade ago, a research paper I’d written was accepted for presentation at a conference in Honolulu, and fortunately my wife was able to join me on this first-time trip to Hawaii. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029. I've been among the indulgers.

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing!