Ishmael's Corner
JUNE 21, 2020
By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.
Sword and the Script
APRIL 18, 2020
>>> Looking for a B2B tech PR with expertise and execution? Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” The spending on paid search and SEO jives with similar surveys published on this roundup last week. Give our services a try.
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ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Industry events.
MaccaPR
AUGUST 10, 2020
If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Mission-critical trade shows have ceased. It’s chaos out there.
Bianchi Biz Blog
FEBRUARY 22, 2024
Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?
Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?
Sword and the Script
FEBRUARY 14, 2017
There are few tactics in B2B marketing that lead to such direct effects. Components to Effectively Measure a B2B Blog. It is this measure that SEO and PR pros should collaborate for the greatest impact. A Data-Driven Answer for B2B]. Need help building or re-invigorating B2B blog? Backlinks. 2) Community Strength.
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