Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Institutional finance content spans B2B coverage about investment banking and global markets, like this Goldman Sachs report on geopolitical risk. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Viral Exercises 120

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? The B2B Advantages of Working with a Boutique PR Firm. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88