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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Where can you make the most impact?

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. ESG is the future – especially in the automotive industry.

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Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. It takes some time and effort, but online risk can be mitigated.

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An Honest Look at My APR Journey

PRSay

Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. She manages the reputations of clients in a multitude of industries including technology, retail, education, automotive and telecommunications. Within a few weeks, I was full-time. I wholeheartedly jump off the deep end.

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Discovered by Porsche: the Art of Storytelling

Presspage

Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation. One significant issue was the delicate balance between marketing and PR efforts.

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Procurement Secrets for Selecting the Best PR Agency – Part 2

Bianchi Biz Blog

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some firms that are specialized in a specific industry sector, such as ours which specializes in automotive mobility suppliers, are more national or continental in scope.

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11 Tips for Choosing a Press Release Newswire

PR Fuel

A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. By International Standards. Testimonials.

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