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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Where can you make the most impact?

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Discovered by Porsche: the Art of Storytelling

Presspage

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation.

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Procurement Secrets for Selecting the Best PR Agency – Part 2

Bianchi Biz Blog

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 80
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11 Tips for Choosing a Press Release Newswire

PR Fuel

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. A comprehensive popularization campaign includes strategic media placement, video production, and international press release distribution. By International Standards. Testimonials.

Writing 52
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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Making informed choices about which media outlets to engage with can significantly impact a company’s reputation and success in the market.

Print 105