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Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

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Consumers still afraid to shop in-store as more retailers say “mask up”

Agility PR Solutions

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78
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New trend: Companies making product design trends based on Instagram

Communications Conversations

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Starbucks is hardly alone in tapping into this trend. Beer labels and packaging.

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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of athletic style. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.

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Shoppers are heading back to stores—but how do they feel about dressing rooms and sales associates?

Agility PR Solutions

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

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Turning Trash into Treasure

Mindful Marketing

” “Apparel was responsible for some 2.1 consumer throws away 81.5 ” Given its inordinate contribution to global waste, it’s fitting that many fashion industry firms have become leaders in upcycling, which British Vogue has called “the biggest trend in fashion.” ” “The average U.S.

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