Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. Effective use of H2 and H3 matters.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

FEBRUARY 3, 2016

My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

Solo PR Pro

FEBRUARY 26, 2019

Metadata is comprised of the following elements, showing the impact quality content will have on yielding favorable search results: Title Tag. Title tags are displayed on SERPS as the clickable headline for a given result.”. The header tag, or the <h1> tag in HTML, will usually be the title of the page.”.

Engineering 45

Engineering SEO Google Web 45

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The A Players on Every Inbound Marketing Team.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. The A Players on Every Inbound Marketing Team.

Marketing 40

Marketing Mobile Engineering Technology 40