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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media?

Media 97
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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings. This is one of the ways digital PR can help, by achieving more authority, brand mentions, and sales through the distribution of online content you will be responsible for a higher chunk of the market.

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Everything You Need to Know About Earned Media

Critical Mention

Good or bad, every mention is an opportunity to shape your brand’s reputation. Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . Always know who’s talking about your brand with real-time media monitoring. Until next time!

Radio 104
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Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. . Access to Analytics. Next, make sure you can identify audience metrics to gauge the reach of your earned content. Until next time!

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239