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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Example: Matching Search Intent to PR.

Analytics 132
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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. – There are two sides to this lack of trust in a data management process and data analytics solution.

Data 312
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Influencing business decisions to grow your PR budget & your team

Onclusive

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analyticsdata to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry?

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Getting Your PR Measurement Program in Shape for 2016

Shift Communications

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics. Want to know more?