Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace. As a result, PR pros must develop skills in data analytics. Consumers expect more from businesses than that.

Trends 86

Trends Brand Branding Analytics 86

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t run away from consumers. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. What’s wrong with this approach is that we try to force quantitative analysis to answer qualitative questions. Time, effort, and money.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. The platform scours social media, news sites and forums for mentions of these words, which can be exported for further analysis. Another data source G.W.’s As mentioned in part 1 of this series , G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? It sounds pretty good, doesn’t it?

Content Marketing 60

Content Marketing System Google Data 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362