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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. Who are the involved audiences, what’s going on with them and how can we show movement?”

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Communications is not Optional – Especially Now

Landis PR

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Align internal and external communications. Public trust is perhaps your business’s most valuable commodity. It takes time to build, and it takes effort to maintain.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said. Internal communications had to be vetted swiftly, since those messages could end up in news headlines and affect stock prices, among other consequences.

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3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. It’s also a skill the communications team at Southwest Airlines has mastered. Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Make the data real for real people,” she says.

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What Disney Songs Remind Us About Public Relations

PRSay

Gen Z — the current generation of interns and young professionals born after 1996 — craves authenticity. He is the immediate past-chair of the PRSA Southwest District, a three-time ICON speaker, a proud husband and father of two sons, an airline dork and a long-suffering Kansas City Royals fan. Hakuna Matata? Yeah, it’s our motto!

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The airlines themselves have to return their fleets to service. We have months ahead of us of returning the fleet we have stored — about 450 aircraft — to their customers. 1 priority.

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S&T Live Recap: UCLA’s Mary Osako on Being Yourself in Corporate America

PRSay

For her first job after college, she worked as an administrative assistant for a Japanese airline at the Los Angeles airport. In 1996, she graduated from UCLA with a bachelor’s degree in psychology and a specialization in Asian American studies. Her first PR job was with a two-person agency. Moving up but wanting to be authentic.