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Social Media Crisis Management: PR Communication Stategy

5W PR

In a world where today’s COVID-19 crisis is much bigger than the brand but can have a tremendous effect on its business and operations, it’s highly advisable and not too late to craft and employ a social media crisis management strategy. The pandemic has created stress and hardship for consumers and brands alike.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

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TCIP #041 – Life After United Breaks Guitars with Dave Carroll

Melissa Agnes

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and author. About guest, Dave Carroll.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. The narrative has moved from tragedy to scandal.

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Take a Lesson From Southwest and Prepare for Crises

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

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For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. M a n y n ews outlets covering the story focused on educating consumers about how to look for hidden cameras. We can help mitigate the damage.

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