Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. Pepsi quickly pulled the ad, and issued an apology saying it “missed the mark” but many consumers pledged across social media to boycott the brand. Martin Luther King Jr., This inspired a new wave of outrage.

Social Media 60

Social Media Airlines Media Viral 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. United CEO Oscar Munoz: I’m sorry. HugOps [link].

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62