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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. A complex issue requires a thoughtful communication plan.” You can watch the playback of the conversation on LinkedIn.

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Communications is not Optional – Especially Now

Landis PR

It’s an interesting time to be a communicator. When the going gets tough, you need to communicate more, not less. And you need communications professionals to make sure it’s done right. (If If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.

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Give corporate communicators a break- failure starts and ends with leadership

Mark My Words

The mother of all has been the United Airlines fiasco which saw a passenger “re-accommodated” in a “de-planed situation” after he refused to be “auto-volunteered” off an overbooked flight. Few who have flown with the cost-cutting airline would dispute this. Cometh the PR crisis, cometh the troll. The buck stops with the boss.

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3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Brian Pittman is a veteran journalist, communicator and marketer.

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. Our communications strategies and ways of working were based on whatever had happened the day before.”. Internal messages repurposed for news media.

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What Disney Songs Remind Us About Public Relations

PRSay

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.