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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The reality of modern media is that news stories are published to the web instantaneously. I suggest you start by scraping the web.

Tools 203
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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). Firm Brought Political Trickery to Tech.

Ethics 136
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How to Research Industry Trends Hassle-Free

Shift Communications

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends. Trends on Social Media.

Trends 142
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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. And what should you expect from your marketing agency partners? Crazy, right?)

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Digital journalism is alive but is digital PR?

Norton's Notes

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Action: Learn about this technology. It’s not all bad.

Publicity 164
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PR Interviews: Michael White Lansons

Norton's Notes

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.