The Evolution of Earned Media: Navigating Change
Burrelles Fresh Ideas
MARCH 5, 2024
On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.
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