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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Reputation management – more 24/7 than ever. YouTube has over a billion users, almost one-third of total internet users. television networks have created in 30 years.

YouTube 136
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239
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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City. Media Contact.

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DIY or Pro Video: Which One is Best for Your Brand?

Polaris

Yet if you work for a large company with a good reputation, should you? Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. Use the same footage to create content for television, as well as online and social platforms.

Video 100
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Even easier, is providing links to the corporate website, crisis response tools like Blink OnDemand Crisis PR with messaging and proof points, YouTube videos and blogs that can then be embedded in employee posts. Companies can help by providing key message points that can then be shared by employees in their own voice and vernacular.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106