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PR – a Great Value in a Recession?

Flack's Revenge

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. 2 recession-proof business by Forbes.

B2B 240
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Top 20 Digital Tools for a Winning Nonprofit Strategy

PeakMetrics Insights

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

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Top 100 Sites for Marketers

Cision

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. Nonprofit Tech for Good. Nonprofit Fundraising Blog. brandchannel.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings. PR pros at brands (50%) are most likely to earn $100K or more per year, followed by government (42%), agencies (38%) and nonprofits (32%). Sequentially, revenue and profit also fell from $13.9 Revenue grew to $62.6 Listen and hear.

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Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Traditionally this includes ads, SEO and direct marketing buys. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Earned occurs where an customer, individual or media outlet mentions your brand in some form.

Media 98
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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229
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It’s Hard To Say Goodbye

Landis PR

Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990. A seamless transition awaits as our agency is in extremely capable hands, with General Manager Sean Dowdall becoming our next President.

Agency 105